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How do I find a niche?

Finding a Targeted Niche - Magnifying Glass

This is one of the most exciting parts of creating a new online business – when you find a niche. Here are some techniques for coming up with great niche ideas.

Find out what people want to know, and what they are desperate about, then write down everything you discover.

Take that discovery and come up with as many basic words that describe it as possible. Think about what would you type in Google if you wanted to find that information. Open Google adwords keyword tool, type them in there and see how they rank up. Pay attention to how many searches vs. how many results there are so you can see if the search for that key word or key phrase is already saturated. You want to focus on key words that are high in demand but low in supply.

Take paper with you and write down everything you come across for a whole day.

Then use the Google keyword tool and see what comes up.

Next go to ebay pulse and look through categories there.

Put main categories in the Google keyword tool and see what comes up.

Go to website directories and look at the categories they have.
Go to Amazon, check out their categories, check out the topics of books.
Put them all in the Google keyword tool and see what comes up!

Get daily niches sent to you! Yes you can get niches sent to you daily for free. These niches will probably NOT be great to go with right away, but they can give you great ideas and inspirations.

If you want a quick and easy way to find profitable niches Micro Niche Finder is for you.

What makes it so fantastic is that it helps you find keywords (find a niche) that meet all the criteria you need, like search volume, competition level, commercial intent, all the things you want to know about a niche – it’s all in one place, on one screen. It makes it quick and easy to find out if a niche is going to work or not work and decide whether to stick with it or move on to the next one.

The developers made it really easy by using a color coded system for competition. Each keyword has a little “soc” (strength of competition) box next to it. If the keyword looks like something that might work for you, click the SOC and it will show you a green, yellow or red box. If it’s green, you’re good to go. If it’s yellow or red, it’s going to be tough to rank high for that word in Google.
Niches are great to have, but useless if you don’t use them.

Characteristics of a Good Niche
how do I know I found a niche?

This can be the most complicated part of the niche finding process.

You want to find a good mix of enough daily searches and not too much competition.

It will also depend what kind of site you are going to build using this keyword. The bigger the site the more competitive the term can be, but if you’re building a micro niche site (one or two pages), a Squidoo lens, or something small you want to keep the competition to a very low level so you will be able to get it ranking in the search engines.

Here are my suggestions:

Make sure what ever keyword you choose has at least 1000 searches per month.

Now when you go through them, don’t get discouraged. It is possible to find these great keywords. They are NOT all taken. Using a tool like Micro Niche Finder will help you drill down to those niches that are often overlooked or many have yet not found. So there will be some good search traffic and not a lot of competition.

It just takes some practice, some patients and a little ingenuity and creative thinking to find them. If you try to think more specific instead or more general, you’ll have an easier time. It’s much easier to find a specific product keyword with minimal competition than it is to find a keyword that is about a general topic.


Free Tools To Get The Best Keywords For Your Site and Find a Niche


Google Adwords Research Tool
Although this tool is primarily meant for Adwords bidders, this is also widely used by webmasters and publishers to measure the popularity of different keywords based on their Google search volume.
Wordtracker’s Free Tool
When it comes to finding the right keywords, Wordtracker is definitely a name you can count on. They primarily provide paid keyword research tools but they have a free tool too, which, for a particular query, can generate up to 100 related keywords and an estimate of their daily search volume.
Google Suggest
Google Suggest also offers a nice way to research keywords. When you start typing a word in the Google suggest box, it starts showing the related most popular search queries in a drop down menu. Therefore, you can immediately come to know about the related keywords / sentences for a particular search query. Even Google Toolbar has this feature but it doesn’t show the number of search results for the keywords.
SEO Book Keyword Suggestion Tool
Although different SEO related sites have developed their own keyword research tools, the one by SEObook.com is worth mentioning. It is powered by Wordtracker and provides results which are much more comprehensive than the free tool provided by Wordtracker. It’s worth a try.
Good Keywords
Good Keywords is another handy tool for researching keywords. It is a tiny 500kb program which offers several features when you start it.
Keyword Discovery
This free search term suggestion tool by Trellian is a nice one too. Although it only shows the first hundred related keywords in its free edition but it still could be useful.



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